Pricing
Semrush pricing: plans, costs and what you actually pay
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At a glance: Paid plans start at $139/mo ($117.33/mo billed annually), with a free plan and a 7-day free trial.
| Plan | Monthly | Annual (per month) | Websites | Keywords tracked daily |
|---|---|---|---|---|
| Free | $0 | $0 | 1 demo project | 10 reports per day |
| SEO | $139 | $117.33 | 5 | 500 |
| Starter | $199 | $165.17 | 5 | 500 (plus 50 AI prompts) |
| Pro+ | $299 | $248.17 | 15 | 1,500 (plus 100 AI prompts) |
| Advanced | $549 | $455.67 | 40 | 5,000 (plus 200 AI prompts) |
Watch out for
- Extra users cost more: additional users are an add-on starting at $45/mo.
- Limits matter: tracked keywords and websites are capped per plan.
- Annual billing saves roughly 15 to 17 percent compared with monthly.
Which plan fits whom
- SEO suits one site owner who wants core research and tracking.
- Pro+ suits freelancers and small agencies.
- Advanced suits larger teams with many sites.
Free trial or free plan
A 7-day free trial is available, and there is a free plan with 1 demo project and 10 reports per day, no credit card required.
Verdict
Run the 7-day trial on your own domain and two competitors before paying. Most solo site owners start on the SEO plan and upgrade only when the keyword cap bites.
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Prices come from each vendor’s own public pages at the time of writing and can vary by region, currency and promotion. Always confirm on the official site before you buy. Last verified: 2026-10-13