Pricing
GoHighLevel pricing: plans, costs and what you actually pay
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| Plan | Monthly | Yearly | What you get |
|---|---|---|---|
| Starter | $97/mo | $970/yr | 3 sub-accounts, unlimited contacts and users, 24/7 support, all core features |
| Unlimited | $297/mo | $2,970/yr | Everything in Starter plus unlimited sub-accounts, phone and email rebilling with no markup, basic API access |
| Agency Pro | $497/mo | $4,970/yr | Everything in Unlimited plus SaaS Mode, automated sub-account creation, rebilling with markup, advanced API |
| Enterprise | Custom | Custom | Dedicated success and account managers, custom development, white-label mobile app and HIPAA included |
Watch out for
- Usage is billed on top: email, SMS, calls and AI usage are charged by usage, and the rates are not fixed on the pricing page.
- Add-ons add up: examples listed include WhatsApp at $10/mo per sub-account, dedicated email IPs at $59/mo and premium support at $500/mo.
- Billing starts automatically at the end of the trial unless you cancel; plans are month-to-month with no long-term contract.
Which plan fits whom
- Starter suits freelancers and solo marketers with a few clients.
- Unlimited suits agencies that need many client sub-accounts.
- Agency Pro suits agencies that want to resell the platform as SaaS.
Free trial or free plan
There is a 14-day free trial on any plan. Usage-based telecom or third-party fees may apply during the trial.
Verdict
For most small agencies the $97 Starter plan is the right place to begin, because contacts and users are already unlimited. Budget for usage fees and add-ons before you commit.
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Read the GoHighLevel review · All comparisons
Prices come from each vendor’s own public pages at the time of writing and can vary by region, currency and promotion. Always confirm on the official site before you buy. Last verified: 2026-10-13
