Head-to-head
GoHighLevel vs ActiveCampaign vs Keap
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| Factor | GoHighLevel Our pick | ActiveCampaign | Keap |
|---|---|---|---|
| Positioning | All-in-one CRM, funnels, calendars and automation | Email-first marketing automation with CRM options | CRM and sales automation for small businesses |
| Free trial | 14 days, cancel any time | 14 days, no credit card; 30-day money-back on purchases | Free trial with limits (25 emails, no texting, no payments) |
| Entry price | $97/mo (Starter) | Plans priced by contacts; amounts shown only after customizing | From $299/mo billed monthly; implementation services required |
| Contacts and users | Unlimited contacts and users on every plan | Contact limits and 1 to 5 users on email plans | 2 users included; extra users $39/mo each |
| Texting and calls | SMS, WhatsApp, calls and social DMs in one inbox | SMS and WhatsApp sold as separate add-ons | Text marketing in separately priced tiers (U.S. only) |
| Funnels and sites | Funnels, websites, webinars, forms, surveys | Landing pages on Plus and above | Landing pages and forms included |
| Agency accounts | Sub-accounts: 3 on Starter, unlimited on the $297 plan | Not listed on the pricing page | Not listed on the pricing page |
Why we pick GoHighLevel
- One bill, fewer tools: funnels, CRM, calendars, texting and invoicing are all listed as part of the platform, while ActiveCampaign sells SMS, WhatsApp and its CRM pipelines as add-ons.
- No contact or user caps: unlimited contacts and users from $97/mo, versus Keap’s per-user fees and contact-tiered pricing.
- Lower entry price than Keap: $97/mo versus Keap’s $299/mo starting point, with no required implementation services listed.
- Built for agencies: sub-accounts let you run many clients from one login.
When a competitor may fit better
- ActiveCampaign is a strong choice if email automation depth is your main need and you want a focused email-first tool.
- Keap suits teams that want U.S.-based phone support, a dedicated Customer Success Manager and guided onboarding, and accept the higher price.
Verdict
If you want to replace several separate tools with one platform and keep costs predictable as your list grows, GoHighLevel is the stronger starting point. Use the 14-day trial to build one real automation before deciding.
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Read the full GoHighLevel review · All comparisons
Figures come from each vendor’s own public pages at the time of writing and can vary by region, currency and promotion. Always confirm on the official sites before you buy. Last verified: 2026-10-12