Alternatives

HubSpot alternatives: 2 options worth considering

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HubSpot connects marketing, sales and service. If you need something lighter or cheaper per user, these are the usual alternatives.

Why many people stay with HubSpot: It brings marketing, sales, service and content onto one customer record, with 2,000+ integrations and a free CRM to start.
Alternative

Zoho CRM

A per-user CRM with a free edition.

  • Free edition for up to 3 users
  • Paid editions from Standard to Ultimate, priced per user
  • Free edition limits: 10 email templates, 10 data exports, 5,000 API calls a day

Choose Zoho CRM if you want a free edition and per-user pricing.

Stay with HubSpot if you want one platform for marketing, sales and service.

Alternative

Pipedrive

A sales-focused CRM with visual pipelines.

  • 14-day free trial, no credit card
  • 500+ marketplace apps
  • AI Sales Assistant and meeting intelligence on all plans

Choose Pipedrive if you only need a straightforward sales pipeline.

Stay with HubSpot if you need marketing and service tools on the same record.

Verdict

Try HubSpot first if the points above match your needs, and use the free trial or free plan to confirm. Move to an alternative only when a specific limit blocks you.

Get started with HubSpot free

Full side-by-side: HubSpot vs Zoho CRM vs Pipedrive · HubSpot review

Details come from each vendor’s own public pages at the time of writing. Always confirm on the official sites. Last verified: 2026-10-13