Best CRM for Agencies (4 Options Compared)

Best of

Best CRM for agencies: 4 options compared

Disclosure: we may earn a commission if you sign up through links on this page, at no extra cost to you. It never changes our rankings or verdicts. Full disclosure.

Our top pick: GoHighLevel. Agencies need many contacts, many clients and follow-up that runs without manual work. GoHighLevel lists unlimited contacts and users, client sub-accounts and CRM, funnels and messaging in one subscription.

Tool	Best for	Free option	Starting price
1. GoHighLevel Our pick	agencies and service businesses that want CRM, funnels and texting in one place	14-day free trial	From $97/mo
Keap	small businesses that want guided onboarding and phone support	Trial with limits	From $299/mo
HubSpot	teams that want a free CRM now and marketing, sales and service tools later	Free CRM	Free CRM; paid hubs vary
Pipedrive	sales teams that want a simple visual pipeline	14-day free trial	See official pricing

How we chose

We looked at contact and user limits, client (sub-account) support, automation, messaging and entry price. Facts come from each vendor’s own public pages; where a price or limit was not shown we say so instead of guessing.

The options in detail

Our pick

GoHighLevel

Best for: agencies and service businesses that want CRM, funnels and texting in one place.

Unlimited contacts and users on every plan
Sub-accounts for client work (3 on Starter, unlimited on Unlimited)
CRM, funnels, calendars, invoicing and messaging included

Watch out: Usage fees (SMS, calls, email, AI) are billed on top.

Read the GoHighLevel review

Also consider

Keap

Best for: small businesses that want guided onboarding and phone support.

U.S.-based phone support and a dedicated Customer Success Manager
CRM, landing pages, texting, quotes, invoices and recurring payments
2 users included; extra users $39/mo

Watch out: Implementation services are required, and annual contracts carry an early termination fee.

Official site

Also consider

HubSpot

Best for: teams that want a free CRM now and marketing, sales and service tools later.

2,000+ integrations, per the official site
Marketing, Sales, Service, Content and Data hubs on one record
Small Business Bundle with starter editions

Watch out: Costs can rise as you add hubs and contacts.

Read the HubSpot review

Also consider

Pipedrive

Best for: sales teams that want a simple visual pipeline.

Kanban-style pipelines with follow-up reminders
500+ marketplace apps
AI Sales Assistant and meeting intelligence

Watch out: Sales-focused, so check whether you also need marketing and service tools.

Official site

Verdict

If the points above match your needs, start with GoHighLevel and use its free option or trial to confirm. Choose another option only when a specific limit blocks you.

Start the 14-day free trial

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Go deeper: gohighlevel vs activecampaign keap · hubspot vs zoho pipedrive · GoHighLevel review · GoHighLevel alternatives

Prices and limits can change; always confirm on the official sites. Last verified: 2026-10-13